1.
Herrera A, Castro-Bernardini MJ, Arbaiza F. The role of prosumer fandom in the transmedia advertising narrative of League of Legends. ComunicaciĆ³n y Medios [Internet]. 2024 Jul. 2 [cited 2024 Oct. 18];33(49):173-8. Available from: https://auroradechile.uchile.cl/index.php/RCM/article/view/72223