The goal of this article is to analyze otherness in Jujuy´s soccer game. The author works with several discourses (interviews, observations and newspaper reports), focusing on Gimnasia y Esgrima Jujuy team, and their role in building the jujeñishness identity. The author examinetes the different ways of "the others" appear to be represented in this discourse, putting careful to the main role of media in the building and distribution of social imaginaries.
Burgos, R. (2009). The others in Jujuy’s soccer: a glance from press. Comunicación Y Medios, (19), Pág. 99 – 113. https://doi.org/10.5354/rcm.v0i19.11098
