The re-articulation of indigenous movement in Latin America since 1990 has shown a number of new features in terms of the maturity of their demands and their struggle strategies. Thus is like, in first decade of the twenty-first century, they try to develop and self-management their media, not only cyber activism, also creating indigenous broadcasting. Such a communication strategy seeks to generate a social self-representation to refute historical discriminatory speeches from the majority society and the distortion that mass media have imposed on indigenous people, also to give visibility and legitimacy to their demands.
Keywords:
Nation-State, indigenous peoples, discursive racism, communication strategy, social self-representation
Villagrán Muñoz, C. (2010). Emergence Mass Media Indigenous Peoples: Collective Action of Social Self-Representation and Legitimation. Comunicación Y Medios, (21), Pág. 90 – 105. https://doi.org/10.5354/rcm.v0i21.17450
