Starting in 2012, Señal Colombia, a public broadcasting channel with national coverage, started international sports transmissions aiming to increase its audience without losing the cultural and educative focus of its programming. After six years of experimenting with sports contents, the ‘Magazín Tour de Francia’ won the ‘India Catalina’ award for best sports program in Colombia in 2015. This research project critically analyzes the narrative and aesthetic resources of this audiovisual piece in order to (1) identify its deep structures of meaning and significance and (2) get to know the perceptions a group of viewers have about its contents. The methods used are the textual analysis applied to the 21 episodes of the magazine that were broadcasted before each of the stages of the ‘Tour de France 2015’ and a survey to two focal groups for the construction of a reception study. Results show that the aesthetic and narrative resources of the ‘Magazín’ contribute more to strengthening identity and motivating different usages of bicycles than it does to guaranteeing a devoted audience to the broadcasting of the ‘Tour de France’ stages.
Angulo-Rincón, L., & Vargas-Pérez, L. (2017). Magazine Tour de France 2015: the award for public television that harmonizes the culture, sport and identity of the Colombian viewer. Comunicación Y Medios, (35), 95–110. https://doi.org/10.5354/0719-1529.2017.45103
