The soap opera represent a Latin American genreon its own. Its role is central for the values and
ideas it transmits and for reinforcing the region’s identity. In addition, these audiovisual contents
are economically significant both to the production industry and for export purposes. This article aims to account for the evolution of soap operas in Argentina. In order to do so, this paper addresses the genesis of soap operas from the first television broadcast of the century to the production of pieces specifically for the web. A total of five stages are identified, andexplanations of the main technological axes and political-economic factors are provided.
Keywords:
industria televisiva, telenovelas, ficción, Argentina
Carboni, O. (2018). Historical evolution of argentinian´s soaps operas. Comunicación Y Medios, (37), 184–196. https://doi.org/10.5354/0719-1529.2018.49136
